Jogia Diamonds' Blog

For about six months now, we’ve mostly been selling hearts and arrows round diamonds, as opposed to non-H&A round diamonds. Now that we’ve made our Crossfire round diamonds H&A only, we thought it time to introduce hearts images to complement our Ideal-Scope arrows pictures.
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One thing that amazes me about diamond vendors in Australia is that lack any respect for GIA or AGS certificates, or any overseas certificate for that matter. By certificate, I mean the actual paper, that in the case of it being lost, stolen or damaged means that the actual diamond needs to be sent back to the lab overseas.
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Last week, we sold a $23,000 pair of earrings. They were nice, 1.21ct each, one was hearts and arrows and the other ideal cut.
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Today the Australian dollar fell below 75 US cents for the first time in years.
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One of the things I’ve always wondered was how popular certain shapes of diamonds really are. So, I decided to gather statistics from our diamond search and see how many searches were performed on each shape.
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A few weeks ago, we sent seven stones to the GIA in Carlsbad for certification. Six had our own “Jogia Grading System” certificates and one had a DCLA certificate.
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In May, we wrote about the square hearts and arrows cut that we are now stocking. Since then, we’ve showed it to numerous people (funnily enough, mostly in the trade) who have all been amazed at the brilliance and sparkle of the Square Hearts and Arrows cut. Read the rest of this entry »

Whilst I wouldn’t say spam is a huge problem in our inbox, we do get our fair share of spam (about 10-20 messages per day). Most of it is deleted straight away, but about once a month, someone from China sends a spam email trying to sell their latest electronic gadget.
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Correct me if I’m wrong, but no Australian diamond grading lab lists either the star length or lower half length on their certificates – something that both the GIA and AGS do on round brilliants.
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In the past year, princess cut diamonds have considerably more popular than in past years, selling at the rate of approximately 70% of round diamonds.
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