Website History
- 2002 - 2003
This design featured a new title and navigation bar and a customer care section.
- 2003 - 2006
A fresh design, featuring faster loading pages and easier navigation.
- 2006 - 2007
A new fluid design with many new features making it easier to search and browse diamonds.
- 2007 - 2015
A modern design which introduced our new Crossfire brand and added new features such as a ring builder, slider for our International Selection Diamond Search and order tracking.