Jogia Diamonds' Blog

There are still many amongst the trade and even consumers who still think that you can judge the cut of a round brilliant cut diamond by its table and depth. The more educated may also look at the crown and pavilion angles as well as the table. However, there are 24 facets on the pavilion of round brilliant cuts that play an important role in what the face up appearance of a round brilliant will look like.
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Having dealt with many customers over the years, I have become accustomed to what consumers, and indeed a lot of the trade think about diamonds versus what really is true. Below I have made a list of some of the expectations I’ve encountered and the “truth” behind them.
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Yesterday we received a diamond from our International Selection that had an inscription that I had never seen in real life before.
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From time to time, we get asked why our prices are so cheap. Whilst I don’t like answering that question, my standard answer usually includes statements like “our overheads are lower”, “we buy directly from the manufacturer”, “we manufacture our jewellery in-house” and so on a so forth. Anyway, today I was reading in the Australian Jeweller Magazine, an article about jewellery industry benchmarks in respect to cost of goods sold, labour and rent.
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One of the benefits of buying an International Selection diamond from us, is that you don’t have to pay in full until the diamond (or ring) is ready to be shipped or collect.
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Something that we do on a daily basis is provide quotes on manufacturing engagement rings, wedding rings and other jewellery. Sometimes, especially with very labourious jobs, customers are surprised at the high cost, whereas with simple jobs, the are surprised at the low cost.
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“Brass and Glass” is the affectionate name given to silver replica rings set with cubic zirconias. It essentially allows jewellery shoppers to try on rings and other jewellery before they buy so they can see what it looks like on their hand, whilst keeping inventory cost for the retailer at a minimum.
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It is a common belief amongst the diamond buying public that diamonds are unbreakable. After all, they rate 10 on the Moh’s scale, so they must be tough, right?
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A few weeks ago, the Jewellers’ Association of Australia (JAA) released their highly anticipated Code of Practice.
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There’s been quite a bit of hoopla in the American media lately about the price of gold reaching US$1000 per ounce.  However, as this article explains, it has really dropped about 25% in Australian dollar terms from its highs in February.

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