Is Buying A Diamond Online Absurd?
July 9th, 2007
In the past two months there have been a couple of reports on Today Tonight – one about buying diamonds online and one about buying meat.
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Quick! Stop Driving Your Cars, Heating Your Home.
July 8th, 2007
Defence Minister Brendan Nelson said on Thursday, oil was a factor in Australia’s contribution to the unpopular war, as “energy security” and stability in the Middle East would be crucial to the nation’s future.
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Making The Case For Re-Certification or Verification
July 2nd, 2007
Re-certification or verification refers to taking a certified diamond to an independent appraiser or laboratory to double check the gradings on the laboratory certificate.
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Cut Is the Least Important of the 4Cs
June 29th, 2007
It’s true, all these tools such as the Ideal-Scope, BrillianceScope and proportion analysers are completely over-rated.
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How Much More Should You Pay For A Full Retail Experience?
June 12th, 2007
In a recent presentation at the JCK trade fair in Las Vegas, Melbourne based jeweller Garry Holloway stated that “We generally get 10 to 15 percent more than the Internet, but we get to keep the customer and get his family too…We see that as a fair trade-off.”
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Our Value Proposition
May 31st, 2007
One of our principles is to sell at the lowest price by keeping our costs low.
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Very Thin Girdles
May 29th, 2007
The GIA will give any round diamond a maximum cut grade of “Very Good” to a diamond with a “Very Thin” girdle.
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Changes to The GIA Diamond Dossier
May 28th, 2007
On June 1, The GIA is introducing a few changes to their Diamond Dossier service.
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A Huge List of Diamond Shapes and Brands
May 22nd, 2007
If you think there’s only a handful of shapes to choose from when buying a diamond, think again.
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The Importance of Spread
May 21st, 2007
Spread is a term used to describe how big a diamond is, and is usually measured by the diameter or length and width of a diamond.
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