Jogia Diamonds' Blog

One of the perils of selling jewellery online is that at some point in time, the customer will need the ring resized, polished, claws tightened and so on. A ring, like a car, isn’t maintenance free. So, they will take it to a local jeweller, who will use the opportunity to try and drum up some business and badmouth online jewellers.
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In Ideal-Scope images of round brilliant cut diamonds, it’s common to see 8 black arrows amongst a sea of red.
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Everyday it seems that another diamond website offering thousands of stones. Conversely, everyday it seems more and more jewellers and diamond retailers complain and even slander these websites.
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We’ve updated our diamond analysis methods and in the coming weeks, will be improving it even further.
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We recently increased the prices for our platinum engagement rings by $200 ($220 inc GST).
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There are three ways that someone selling a diamond, whether it be a retailer or diamond dealer can buy diamonds. Ultimately, the method used affects both the quality and the price of the diamond.
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Recently we launched our own brand diamonds – Crossfire, representing both the best cut and best value diamond in Australia. Up until then, we sold diamonds as diamonds, that is, the customers were sold a diamond and a certificate. Nothing else. What we’ve found is that the difference between selling branded diamonds vs non-branded diamonds is phenomenal.
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In an attempt to further commoditise diamonds, diamond industry services group Rapaport recently completed their first certified diamond auction.
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In April, we wrote about how diamonds are traded in US dollars and therefore, prices are dependent on US dollar currency fluctuations.
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It’s a catch phrase that is becoming increasingly popular nowadays – “wholesale prices, direct to the public!” But what does that mean?
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