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Jogia Diamonds' Blog

10 Ways Diamond Certification Labs Can Improve Their Services & Marketing

April 24th, 2008

With larger overseas labs such a the GIA taking the lion’s share of the certified diamond market, it can be hard for smaller or localised labs to compete. However, there are a number of small labs, including those in Australia that do an excellent job of certification, yet are ignored by consumers and the trade alike.
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Cheap Loupes & Professional Jewellers’ Supplies

April 23rd, 2008

Walk into any jewellery supplies store (we have two within a block of our office) and you’ll most likely be greeted with over the top prices compared to prices overseas.
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10 Ways Diamond Dealers Can Help The Environment

April 22nd, 2008

With Earth Day upon us once again, when most people think about diamonds and the environment, they think about the huge impact that diamond mining it has on the earth. However, little do they know that the humble diamond dealer can make a big impact on the environment.
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Auscert Launches Fairtrade Diamond Fund

April 21st, 2008

By the 1st May 2008 Auscert will have finally put into place the last pieces of a game plan to enable it to launch a project known as the “Fair Trade Diamond Fund”. (The first of its kind in the world).

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Jogia Diamonds’ Signature Series Back By Popular Demand!

April 14th, 2008

Between February and September 2007, our Signature Series were the diamonds we offered with full analysis such as photos, videos and cut reports all downloadable online.
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New Loophole Targeting Diamond & Jewellery Wholesalers

April 3rd, 2008

In the past few days, we’ve been alerted to a new financial loophole that gives protection for retailers, whilst leaving wholesalers penny-less in the event the retailer goes under.
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Are Diamonds Cheaper in The USA Than Australia?

March 26th, 2008

Sometimes, we see people buying a diamond from the US, rather than locally. Whilst some may say you can save money by buying from the US, which is the biggest diamond market in the world, some say it’s just plain absurd.
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Clever Diamond Ads!

March 18th, 2008

Isee2, an ideal cut diamond brand with their own “beauty evaluator”, produced some amusing Youtube video ads. Mimicking the Mac vs PC, these ads compare an Isee2 diamond with a generic one.
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Ideal-Scope vs AGS ASET For Fancy Shapes

March 17th, 2008

Last week, we got an emerald cut in for a client. Although I’m not a huge fan of emerald cuts, as they’re not as bright as brilliant cuts, this one looked nice due to it’s excellent symmetry and seemingly good light return.
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AGS Light Performance Grading (Examples & Pics)

March 6th, 2008

Amongst the myriad of light performance tools and software, one of the least talked about is the AGS Performance Grading Software (PGS), which allows an AGS cut grade to be assigned to any round, princess or emerald (square or rectangular) cut diamond, without the need an AGS certificate!
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