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Australia's Oldest Internet Diamond Merchant

Taking Care of Business

Australian Dollar Shoots Up! (Or US Dollar Falls….Again)

September 20th, 2007

In April, we wrote about how diamonds are traded in US dollars and therefore, prices are dependent on US dollar currency fluctuations.
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Our Value Proposition

May 31st, 2007

One of our principles is to sell at the lowest price by keeping our costs low.
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Microscopic Videos

April 30th, 2007

We’ve been thinking about how to take microscopic videos for a while now, but we couldn’t because we didn’t know how to, or have the proper equipment.
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11 Customer-Friendly Ways Online Jewellers Can Reduce or Eliminate Credit Card Fraud

March 26th, 2007

One of the good things about buying online with a credit card is that consumers are automatically protected against any fraudulent transactions. This protection covers everything from overcharging, goods not received to goods that arrived, but not as described.
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Just How Much Markup Do We Make?

March 15th, 2007

Internally, we like to boast about monthly net gross margins. For example, in February, they were about 15%, meaning gross margins (selling price minus the actual cost of raw materials) would be about 20%.
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Welcome To Our New Blog!

March 6th, 2007

So we’ve finally gotten rid of Blogspot and integrated our blog into existing site.
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