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Recently we launched our own brand diamonds – Crossfire, representing both the best cut and best value diamond in Australia. Up until then, we sold diamonds as diamonds, that is, the customers were sold a diamond and a certificate. Nothing else. What we’ve found is that the difference between selling branded diamonds vs non-branded diamonds is phenomenal.
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In an attempt to further commoditise diamonds, diamond industry services group Rapaport recently completed their first certified diamond auction.
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In the 1950s, Freudian psychotherapy and modern convenience appliances swept America.
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Defence Minister Brendan Nelson said on Thursday, oil was a factor in Australia’s contribution to the unpopular war, as “energy security” and stability in the Middle East would be crucial to the nation’s future.
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In a recent presentation at the JCK trade fair in Las Vegas, Melbourne based jeweller Garry Holloway stated that “We generally get 10 to 15 percent more than the Internet, but we get to keep the customer and get his family too…We see that as a fair trade-off.”
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On June 1, The GIA is introducing a few changes to their Diamond Dossier service.
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The Ideal-Scope sales system consists of the Ideal-Scope, Ideal-Light and two cubic zirconias – one ideal cut and one cut very deep.
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Within any industry or scientific field, there will be certain things that are universally accepted as fact and things that are by enlarge controversial and largely disagreed upon
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From the 1940s De Beers heavily promoted the link between romance and diamonds. Out of this campaign came the phrase “A Diamond is Forever”.
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The first part of this post can be found here.
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